- Social Expressives: the internet is about entertainment, expression and organising social activities.
- Digirati: technology is central to their lives, they have all the latest technological toys and live online.
- Cruise Controllers: are highly successful and busy people. They use the internet to manage their lives and information.
- Conservative Crossroaders: see the internet as a transactional and functional tool.
- Lost in Space: have learnt to live with the internet to communicate and get information, but perfer the non-digital world.
- The Besieged: lack interest in, or ability to get involved with the online environment. They may use the internet to email relatives.
Faure, T 2007, 'Tribal Networkers', The Bulletin, 21 September, viewed 25 September 2007.
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